2007年8月17日 星期五

My First Boot Camp at Timberland

On Aug. 15-16, 2007, we organized the FIRST "Boot Camp" for all Timberland Taiwan's retail store managers.  It's a two days event.  Our office staff spent huge effort before the camp.  In my KFC days, there were at least 20 people from HR and Training Dept. to spend at least 2 months to prepare this kind of store manager convention.  But in Timberland, HR department doesn't exsist.  There is no training manager, either.  Therefore, our Sales Manager and Area Manager have to prepare EVERYTHING.  Fortunately, I have such a wonderful team of Allen, Joyce and Christy to lead this project.  They only spent less than NTD 150,000 to deliever such a wonderful result.  Every participant is so thrilled and appreciated about company's organizing this event.

 

This is Christy, Area Manager for North Taiwan.  She is the key driver of this project.  Her strength is on apparel merchanding, VM, staff training and motivation.  I really like her a lot.  Hope she can stay with us forever!

This is Allen, our Sales Manager.  He is a tough guy who always tries his best to achieve company's goal.   For our first "boot camp", he convinced me very easily that we need to spend more effort on retail staff by giving them a two days event to boost up moral and upgrade their professional knowledge.  I think the message is very clearly delievered to all store managers.

We have a lot of training course at the 2nd day.  The following is the last session, how to do a good make up to enlight yourself .

 

Merchandising Contest.  See how they fold the T-shirt so beautifully!



















2007年8月14日 星期二

My first Press Conference at Timberland

I want to use English to write about this event because I want my boss Andre to read.  Today we finally announced to the media about our Horqin Green Project and the appointment of Timberland annual brand Ambassador, Blue Lan's going to Horqin Desert with us for tree planting.  I am so proud about our vision of "doing well and doing good".  Timberland means it.   Ever since 2001, we have been planting over 600,000 trees at Horqin Desert.  And, we aim to achieve 1Million trees by 2008.  What an emotional commitment from Timberland!

My boss Andre is here today to help us announce the brand ambassador, Blue Lan to the media.  My boss is very supportive to us.  We got a lot of media attention today and hopefully we can get through the right message on the newspaper and magazine tomorrow. 

This is Angela.  She is so committed to the brand and her job.  She worked with Monica to acomplish this press conference with very limited resource and budget.  I am so satisfied to have this good partner to work with us.  See! She is always smiling even with high preassure.

 

This is Monica, our Marketing Manager.  She has been with Timberland for over 3 years.  She was in Horqin Desert Tree Planting trip last year so she knows how it works.  She told me about all the dos and don'ts for my next week's Horqin Dessert Trip.  Thanks God I have such an angel around me.

 

This is Andre (left) and Maggie (right).  Andre came for reviewing our business these two days and provided us a lot of good suggestion to grow the sales and build the brand.  Maggie has been always most helpful to me as she was the Country Manager of Timberland Taiwan for years and is now promoted to be the Regional Marketing and Merchandising Director to reloacte to Singaore.  She will go to Horqin with us next week.  We will share on room.

This is York, the famous lyric writer, who is Billy's Family member.  Billy and York are Blue's agent.  They are all great people!  When I was single before I remarry to my husband, they have accompanied me for 4 years.  They are my brothers.  I am their lovely sister.

What a great gift from God!

 

Billy, my best male friend, is our MC of today's press conference.  He will also go to Horqin Dessert with us.  I love him dearly.

 

Blue Lan, the famous actor, is going with us to Horqin next week.  He seldom smiles in front of media due to his special character.  He is very pure in my eyes.  It turns out that he is a very environmental friendly person who loves to engage into a lot of "green" things.

 

This is me in front of the stage. 

胡尚恩周歲

周日Rose帶著她的寶貝兒子胡尚恩,來教會讓李牧師為他做祝福導告,因為他滿周歲了!

不知為何,我看了感動得想哭!因為曾是大家眼中不會生小孩的Rose,居然得到這樣的恩典...., 妳看Rose變得好詳和,充滿母性光輝!




2007年8月7日 星期二

TB生日party-馬源的心情分享

我奧美老友馬源今天寄給我一封mail及一堆他在TB birtherday party上拍到的照片,馬源的文筆還是那麼好! 當年馬源寫的飛利浦文案(我記得他都用筆寫的, 沒用電腦打, 他的字漂亮極了, 我都捨不得讓客戶在他的文案紙上改任何一個字!)

今天看到他的mail,心裡百感交集...

-----------

Dear Olga & 雪莉:

那天帶著相機,一直到很晚才拿出來,理由跟我出門前考慮要不要帶相機的猶豫
一樣:人老了,爬上爬下地拍照,會累!

拿著滑板一路簽名,大概都簽到了,密密麻麻的熱鬧,花錢也買不到。看現在,
簽的名字盡是崢嶸頭角;一個個指認,仍是當年認識的姐妹弟兄。在這個TB仍可
以踩著前進的滑板上,這些名字一如當年,再次緊緊倚偎。這種感覺當年也有,
不過年輕的我們還不太體會。那個時候,對我們這群往八方展翅的小朋友來說,
生命還長的很,天地遼闊的很,「有空別忘了聚聚……」,誰也不覺得會是什麼
難事。

上次給TB過生日,我剛進奧美,TB那年四十,生日禮物是褔特比稿,奧美輸
了……那天在天母辜耀倫開的半醉啤酒屋,我打量著這位連失敗都很迷人的廣告
傳奇,意氣風發的他試完我那輛多利800,笑著拍拍我的肩。就是那個笑容,帥
透了!

帥透了的那個笑容再度出現,在我相機的觀景窗裡,當我在會場舉著相機還在找
拍照idea的時候,乍見熟悉的表情穿越歲月的滄桑,從各自的白髮、皺紋、甚至
走樣的體型裡脫身而出、迎面重逢。沒錯!還是當年舊識。TB、Shenon、大偉、
邱董、韋仲、裘……每個都不復當年,但一碰面又是當年。只有在這個時候,那
個年輕的時代又回來了。還是那股人聚著打槍,還是那幾個人敢開Shenon的玩
笑,小唐滿口還是黃腔,第二攤還是有人撐到天亮……多好的依舊啊!只有皺紋
懂得疼惜皺紋,只有白髮才能善待白髮,別後經年,好久不見,然而擁抱還是那
麼熱,妳我面前,誰都不老!我按著快門,奧美容顏一張張地收集,醜的、美
的、老的、賴著不老的……看到,就想起,還是當年模樣啊!

如果單看一個人的樣子,老態或許慘不忍睹,但看著足本的奧美群英會,心中的
悸動久久難息。皺紋為憑,白髮為證,在那些相互閃亮的日子裡,你我同在一起!

我想,跟其他人一起看,妳們比當年還美!

馬源